If you are not looking for it. You won’t see it.
From our recent poll Inattentional Blindness was voted the No.1 reason why farmers are holding back from Precision Livestock Farming. Have you ever experienced it?
So, let’s start at the beginning. Inattentional blindness, also known as Operational blindness, is a psychological lack of attention that is not associated with any vision defects. It may be further defined as the event in which an individual fails to perceive an unexpected stimulus that is in plain sight. You are so focused on one thing you completely miss the glaringly obvious fails in your poultry performance and welfare.
Research suggests that even the most experienced people are vulnerable to inattentional blindness.
Unfortunately, this is a common occurrence in many farms and if not addressed can negatively impact your performance.
Do this sound familiar?
‘You are so focused on driving the ventilation by reading the numbers in the computer that you forget to read the birds’
‘You have been trying to prevent water spillage with lowering water pressure. You missed the birds fighting for drinker nipples because they don’t get enough water.’
Or maybe you fall into the category of overheating newly placed chicks. Most of the time farmers don’t realise this.
How do we fall into this situation?
The same behaviours that are practised everyday, whether they are good or bad, set a precedent and lay down the norms within your farm for how “things” get done and how decisions get made.
If your aim is to eliminate operational blindness or to implement any other changes within your farm, in order to grow and develop, then bringing the Optifarm service on board is ideal to assist you with moving through this change process.
We help you cut through the clutter and assist you with defining your key goals and action plans. We are here to support your decisions and help you stay accountable to yourself and your farm. Optimising, sustaining and advancing poultry production & welfare, globally, through innovative 24/7 human and digital assessments.
Change is hard, why do it alone?