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Poultry Welfare

Real Time Poultry Assessments

Poultry welfare is not just a box-ticking exercise for us. We, along with our clients are doing this because we truly believe it is the right thing to do.

Welfare is a complex topic 

Our experienced operators make assessments based on available data along with comments from the farm.

To understand the welfare of the birds OPTIfarm assess animal welfare following the principles of the globally recognised Five Freedoms;

  • FREEDOM FROM HUNGER AND THIRST
  • FREEDOM FROM DISCOMFORT
  • FREEDOM FROM PAIN, INJURY OR DISEASE
  • FREEDOM TO EXPRESS NORMAL BEHAVIOUR
  • FREEDOM FROM FEAR AND DISTRESS

Observing bird welfare every 90 minutes 24 hours a day 7 days a week, gives the best possible conditions for the birds. 

A Global First Welfare Dashboard

global first welfare dashboard

The Welfare Dashboard gives you visibility, traceability, accountability and full control over every aspect of your poultry production. 

A key tool for the demand of visibility in todays supply chain production.