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Getting the most from your Farm Performance

It’s been a year since Aviagen has raised the bar for entry to its Ross Club, which recognises the top 1% of broiler growers in the UK. On July 1 2019 the Ross 400 Club became the Ross 420 Club, with the qualifying entry level raised to a European Performance Efficiency Factor (EPEF) of 420 and above.

How was your farm performance over the last year?

What do feel was holding you back? Growth rates management? Flock uniformity? Environmental sustainability? Data Analytics? 

Sometimes it can just come down to hours in the day. I’m sure you’ve all experienced days turning into nights and contemplated sleeping in the shed.

Getting the best performance on broiler farms is about understanding what is happening at any given point in real time, and adapting management to each shed individually.

The biggest shift in broiler performance is the use of computer systems to capture data – not just entire room analysis, but splitting sheds into smaller segments and making management decisions based on that data.

No two sheds are the same. No two flocks are the same. Recognising and acting on the small differences while being able to maintain other well-known practices really makes all the difference in performance results.

Optifarm helps the farmer to see changing performance indicators and their trends during the cycle. We are able to give situation specific advice based on vast experience, all acuminated in our unique custom decision tree. 

Optimising, sustaining and advancing poultry production & welfare, globally, through innovative 24/7 human and digital assessments