There is a vast of increasingly tech savvy monitoring techniques in the modern broiler farm, like our Automated Visual Recognition!

We can create ground truth in real time with auto annotation, enabling us to see and read what each individual bird and the flock is telling us.

Using cameras enables us to see a variety of bird behaviours and this also helps us in monitoring things such as feed or water consumption, bird spread or shed temperature, humidity or airflow. It could also analyse feeder and drinker usage throughout the shed.

They all look at the bigger picture and give us some great insights but with these new advancements using ‘off the shelf’ cameras we get an insight like never before into poultry behaviour and activity.  

With this new advancement we are able to distinguish individual birds’ behaviours, plus other welfare indicators which we at OPTIfarm use to provide our welfare assessments. 

We asses animal welfare on the principles of the globally recognised Five Freedoms.