Auto Recognition

Chicken Farm Automation

There is a vast of increasingly tech savvy monitoring techniques in the modern broiler farm, like our Automated Visual Recognition!

We can create ground truth in real time with auto annotation, enabling us to see and read what each individual bird and the flock is telling us.

Using cameras enables us to see a variety of bird behaviours and this also helps us in monitoring things such as feed or water consumption, bird spread or shed temperature, humidity or airflow. It could also analyse feeder and drinker usage throughout the shed.

They all look at the bigger picture and give us some great insights but with these new advancements using ‘off the shelf’ cameras we get an insight like never before into poultry behaviour and activity.  

With this new advancement we are able to distinguish individual birds’ behaviours, plus other welfare indicators which we at OPTIfarm use to provide our welfare assessments. 

We asses animal welfare on the principles of the globally recognised Five Freedoms.

Clients at OPTIfarm we will soon be able to receive this new service along with other new innovations we are working on as part of our already successful 24/7 global farm optimisation.


How does image analysis this help you?

  • Improved feed conversion
  • Improved predictability of performance
  • Gives livestock the best possible conditions
  • Improves bird health and welfare
  • Improves flock uniformity
  • Pinpoint disparity from a range of management factors including temperature and ventilation.

Assessing multiple types of information for farm performance evaluation can be difficult, data plays a huge part in the modern broiler and having the back up of our globally successful real time optimisation service means you can be more hands-on.  Saving time and adding value.

Covid-19 Support

Covid-19 Support

With the country going into lockdown now it is more vital than ever that we pull together for our British and Worldwide poultry farms.

Our essential industry is coming under pressure from the effects of Covid-19 and the domino effect could be huge. Despite this we continue to operate normally. We are very thankful that agriculture still keeps producing and while everybody else can shut off their business and go home we farmers have to stay healthy, keep our stock healthy and keep producing.

Broiler chick

For us and the millions of others working in the poultry and livestock industry we have no choice but to continue as close to normal as possible, but what if just one of your staff tested positive for the coronavirus? It means under the current government guidelines that anyone in close contact with them will also have to be isolated for a minimum of two weeks. This will include their colleagues. Would this have knock on effect for you receiving help externally? What is your plan for this? Might sound harsh but go through the possible scenarios, plan and prepare.

OPTIfarm is proving to be a vital support system right now across the world, we are working remotely to provide 24/7 support to poultry farms, we are the extra pair of hands when needed, we use skilled knowledgeable staff and our own decision tree software ensuring productivity and welfare standards are still met. In an emergency situation the possibility to remotely access the sheds and the controllers is a lifeline.

While using our service is valuable throughout the year, it is especially vital as a contingency plan for an emergency.

7 Days FREE 24/7 Monitoring

OPTIfarm – FREE 7 Day 24/7 Monitoring

Try Monitoring Your Farm FREE for 7 Days

OPTIfarm uses farm data and CCTV to monitor your livestock 24/7. As well as increased farm performance – achieved by improving margins via better FCR or growth – you’ll have the peace of mind that a specialist team is always looking, even when you can’t.

To see how the OPTIfarm monitoring service has helped one of our existing clients, please visit our article – Peace of Mind at Corfton Farm

Do I qualify?

To qualify for 7 days FREE, you must have an up-to-date control system (SCOV, Fancom, Hotraco, Big Dutchman, Roxell etc) with the relevant sensors for climate and consumption connected via a PC on site. If you don’t have a PC on site, get in touch and our friendly team will see whether there’s an alternative means of getting you set up.

Do I have to be in the UK?

No, this monitoring service is not limited to UK farms. We currently work with farms in Peru, Canada, Portugal, Italy, Australia and the Netherlands so wherever you are, we can help!

As a result of the 7 days, you’ll have a better idea of how OPTIfarm can help support your farm and which service provides the best fit.

How do I start?

If you’re interested in trying us for 7 days please contact us using – optifarm.team@appliedgroup.org.uk – OR – +44 (0) 1246 569 066