Heatwave Issues

Keep you eye on the detail

As we start to see a heatwave across the UK and in Northern Europe. We are regularly seeing the same issues reoccurring and they are often around attention to the finer detail.


Check your ventilation can ramp up quickly and control temperature in the morning, we often see ventilation chasing temperature too early in the day. Make sure fans run at capacity and aren’t hindered, fans will lose efficiency over time so check your ventilation can manage bird requirement.

Water consumption

Provide birds with cool water where possible and flush those drinker lines. Keep water consumption at an optimal level.


As Optifarm is with your birds 24 hours a day, every 90 minutes we often observe these fine details efficiently and report back to you on the observations we make.

Intro Offer

As an introduction to new customers and whilst many of you are concentrating on the harvest we are happy to work with you for a two-month period for a one-off price, leaving you with peace of mind that your birds are being closely monitored by industry experts.

Ask us which areas we can assist you on

Introducing OPTIcall

Introducing OPTIcall

We are all facing challenges right now from all over the world, from lockdown restrictions in the UK and Europe to the rising threat of avian influenza. 

It’s no secret that things can be a little bit difficult right now and as a leading Poultry Management company we need to do our bit to help and support. 

Looking at your farms through a fresh pair of eyes can make all the difference.

OPTIcall promo

Gain fresh insights

Book your FREE 30 minute call, talk through in confidence any issues you may have. Use the time to gain fresh insights for optimising performance or tips on tightening your Bio-Security. 

Make a plan, create goals, hit targets. 

*Please note we are a predominately english speaking company and translation may not be possible for the technical calls. If you do require translation please state upon request. 

Introducing the OPTIfarm-AMS

Introducing the OPTIfarm - AMS

Optifarm - Area Manager Support

The OPTIfarm area manager support (AMS) has been specifically designed for the larger poultry organisations to integrate in your business and provide support to your technical teams. Advancing production and welfare in the supply chain.

The demand for quality livestock continues to increase and we know our clients are determined to be the best in the production of sustainable, quality livestock.

Just ask how we can make you a great ROI,  just for the cost of a coffee.

At the heart of OPTIfarm is a poultry farmer, with passion and drive for the industry.

Dramatic Improvements with Area Manager Support

Our clients are already seeing dramatic improvements in various aspects of farm performance, with the Area Manager Support we will be able to enhance your technical team further, 24/7. 

Our service is completely specific to you and your goals.

Whatever your poultry pitfalls are we will deliver practical solutions. We react quickly and positively to any farm issues, leading to a positive effect on performance and welfare.

Poultry Business Offer

Running a large poultry business?

Poultry business offer

 Running a large successful  poultry business requires a great deal, however the two that will make you standout is expert industry knowledge and a great team.

 Surround yourself with experts in a wide verity of things. Ask for input and feedback from them. Involve them in decisions that will impact them directly and indirectly to foster greater investment in what you’re building, and to make better, more informed decisions together. When you win, we all win.

 One of the biggest mistakes you can make is trying to do too much. Don’t try and do everything yourself. No matter your size, there are cost effective and easy accessible ways to get some things off of your plate.

 Ask how we can help optimise, advance and sustain your business. 

Auto Recognition

Chicken Farm Automation

There is a vast of increasingly tech savvy monitoring techniques in the modern broiler farm, like our Automated Visual Recognition!

We can create ground truth in real time with auto annotation, enabling us to see and read what each individual bird and the flock is telling us.

Using cameras enables us to see a variety of bird behaviours and this also helps us in monitoring things such as feed or water consumption, bird spread or shed temperature, humidity or airflow. It could also analyse feeder and drinker usage throughout the shed.

They all look at the bigger picture and give us some great insights but with these new advancements using ‘off the shelf’ cameras we get an insight like never before into poultry behaviour and activity.  

With this new advancement we are able to distinguish individual birds’ behaviours, plus other welfare indicators which we at OPTIfarm use to provide our welfare assessments. 

We asses animal welfare on the principles of the globally recognised Five Freedoms.

Clients at OPTIfarm we will soon be able to receive this new service along with other new innovations we are working on as part of our already successful 24/7 global farm optimisation.


How does image analysis this help you?

  • Improved feed conversion
  • Improved predictability of performance
  • Gives livestock the best possible conditions
  • Improves bird health and welfare
  • Improves flock uniformity
  • Pinpoint disparity from a range of management factors including temperature and ventilation.

Assessing multiple types of information for farm performance evaluation can be difficult, data plays a huge part in the modern broiler and having the back up of our globally successful real time optimisation service means you can be more hands-on.  Saving time and adding value.

Covid-19 Support

Covid-19 Support

With the country going into lockdown now it is more vital than ever that we pull together for our British and Worldwide poultry farms.

Our essential industry is coming under pressure from the effects of Covid-19 and the domino effect could be huge. Despite this we continue to operate normally. We are very thankful that agriculture still keeps producing and while everybody else can shut off their business and go home we farmers have to stay healthy, keep our stock healthy and keep producing.

Broiler chick

For us and the millions of others working in the poultry and livestock industry we have no choice but to continue as close to normal as possible, but what if just one of your staff tested positive for the coronavirus? It means under the current government guidelines that anyone in close contact with them will also have to be isolated for a minimum of two weeks. This will include their colleagues. Would this have knock on effect for you receiving help externally? What is your plan for this? Might sound harsh but go through the possible scenarios, plan and prepare.

OPTIfarm is proving to be a vital support system right now across the world, we are working remotely to provide 24/7 support to poultry farms, we are the extra pair of hands when needed, we use skilled knowledgeable staff and our own decision tree software ensuring productivity and welfare standards are still met. In an emergency situation the possibility to remotely access the sheds and the controllers is a lifeline.

While using our service is valuable throughout the year, it is especially vital as a contingency plan for an emergency.

7 Days FREE 24/7 Monitoring

OPTIfarm – FREE 7 Day 24/7 Monitoring

Try Monitoring Your Farm FREE for 7 Days

OPTIfarm uses farm data and CCTV to monitor your livestock 24/7. As well as increased farm performance – achieved by improving margins via better FCR or growth – you’ll have the peace of mind that a specialist team is always looking, even when you can’t.

To see how the OPTIfarm monitoring service has helped one of our existing clients, please visit our article – Peace of Mind at Corfton Farm

Do I qualify?

To qualify for 7 days FREE, you must have an up-to-date control system (SCOV, Fancom, Hotraco, Big Dutchman, Roxell etc) with the relevant sensors for climate and consumption connected via a PC on site. If you don’t have a PC on site, get in touch and our friendly team will see whether there’s an alternative means of getting you set up.

Do I have to be in the UK?

No, this monitoring service is not limited to UK farms. We currently work with farms in Peru, Canada, Portugal, Italy, Australia and the Netherlands so wherever you are, we can help!

As a result of the 7 days, you’ll have a better idea of how OPTIfarm can help support your farm and which service provides the best fit.

How do I start?

If you’re interested in trying us for 7 days please contact us using – optifarm.team@appliedgroup.org.uk – OR – +44 (0) 1246 569 066