Data is the resource that’s just being tapped into, recording and using this data to provide insights will develop and all the whole Agricultural Industry are looking into it.
Recording data accurately and simply is the challenge. Adoption of recording and sharing that data can be a little sticky for some, that’s why we will continue to bridge that gap with OPTIfarm service.
“It’s one thing to collect data, to look at it in real time making decisions with data takes it a step further”, says Russell.
OPTIfarm is collecting data and reviewing it constantly. We react quickly, we can identify situations immediately such as temperature fluctuations, water/feed volumes and bird movement. We can look at that data and if there is a situation that might pop up, then it is seen fairly quickly.
“Tweaking a system and looking for consistency is where we are now. Providing information to a farm manager and their team daily allows them to make intelligent decisions. It doesn’t matter if it’s broiler breeders, Commercial layers, Pigs or fish farming it’s all relatively the same, it is attention to the fine detail that makes all the difference.”
With a service like OPTIfarm it’s important to remember that we are not here to run your farm for you, it’s a resource that provides you with information in real time so that you can make decisions to optimise your production.
“I think it’s fantastic for identifying training for farm staff, if you haven’t got the highest skilled labour, as long as that person is willing, got the right kind of attitude and who wants to learn, OPTIfarm will give you that peace of mind that they are there to help, give guidance and advice when necessary.”
Russell brings a wealth of experience and passion for the industry and we are looking forward to providing many more sectors with the benefits of 24/7 monitoring and helping others get the best out of their production through data and efficiency.