Practical Future Farming at PIX

OPTIfarm Events

This month we are heading to the Gold Coast to discuss Practical Future Farming at the Poultry Information Exchange (PIX)

This year’s event will be held at the Gold Coast Convention and Exhibition Centre from Sunday, 15 to Tuesday, 17 May 2022.


One of the most diverse ranges of solutions available to farming today and in the future is that provided by technology and data. 

We all know that our industry is facing various degrees of challenges and ever-growing risks but the demand for healthy nutritious food on our tables does not waiver. 

Practical future farming will be about reducing the risks in your business to make your farming more predictable, more manageable, and more transparent. To achieve this, expect some investment in technology along the way and the likely need for some external services and support to achieve your goals.

Find us at the Pig and Poultry fair

OPTIfarm Events

Find us at the Pig and Poultry Fair on the 10th and 11th of May. 

The team will be on hand to offer help and support and answer any questions you may have about utilising our resources.

Drop by the Evonik stand 362 or stop any of our team around the fair, we are always happy for a cuppa and a chat.

We know you may have a tight schedule to keep and to save you wandering around aimlessly you can make an appointment on either day to discuss your requirements. 

National Poultry Show

National Poultry Show

Join us on day day 2 of the National Poultry Show this week where we are talking all thing equipment. 

Your Equipment is intended to help you do the same job, or even better and with less effort. When your new equipment hits the farm, you may need to work out the kinks to get it running top notch. What new ideas should you consider?

Current farm management systems can visualise and produce data around the clock. Theres some powerful tools available for you today, but are you using them effectively enough? 

See the full line up and get your tickets here.

Technologies we should all be considering

Robotics – Automating routine tasks is potentially a big win for the broiler sector – not least by reducing the number of times a stockman has to enter a shed, as this improves biosecurity, but robots also have the potential to increase the amount of data captured on farms.

Free moving robots can examine every square metre of a barn and map out how air is moving through each part. Evidence shows that free moving robots break up dominance in farms, potentially improving flock uniformity.

Monitoring – Most broiler farms monitor humidity, temperature and other basic metrics. But there is huge potential in expanding what is recorded within sheds.

It’s relatively simple to train basic CCTV cameras to know whether lights are on or off, or inlets are open or closed. 

Beyond that, cameras can reveal the distribution of birds in a shed, how they are moving or how many are feeding at any given point, this is something we have also automated. Teaching standard cameras to identify birds that are eating/drinking and displaying a range of natural behaviours and on average how long each bird spends doing these behaviours. This can offer new levels of insight.


05/10/2018 Robotics and OPTIfarm

We are working with partners on robotics. Recent examples of new learning allowing continual improvement on clients farms includes the lessons we are learning from our UK Robotics work where we have some surprising new information on animal psychology


National Egg & Poultry Awards 2018 – Finalist

After an extensive judging process, we are pleased to announce that OPTIfarm has been selected as a Finalist in the ‘Innovation of the Year’ category.
Other finalists in the same category are ‘PECK drinks’ & Just Egg Chilled Foods.
The prestigious awards ceremony will be taking place at the Royal Garden Hotel, Kensington on June 26.