26th January 2021 by Abigail Pye

New Intelligent Analytics Platform

We can now finally announce our New Intelligent Analytics Platform is now live!

OPTIfarm and our partners Deep Network GmbH are dedicated to bringing you this form of new learning, creating more actionable insights than ever before.

Pioneering in the creation of new learning from farm observations. This will give our customers more actionable insights which are not easy to figure out with usual data mining and statistical methods.

View your business operations from a new perspective and increase your performance while ensuring animal welfare and sustainability.

6th January 2021 by Abigail Pye

Red Tractor Consultation

The Red Tractor has been working closely with farming organisations, farmers, vets, processors and retailers over the last 12 months to drive its standards at every stage of the food chain. They are addressing changes in legislation and best practices to reflect emerging issues on consumer’s minds.

They have opened a consultation over the next version of its standards across the sectors in which it operates, including poultry production. You can have your say here.

The updated standards will be from the 1st November 2021. One of the proposed changes for the UK farms is that each site will need to nominate a welfare officer. We at OPTIfarm can be your nominated welfare officer, or alternatively, assist your current welfare officer to cover all farms, update policies and evaluate the birds every 90 minutes, 24/7.

We have developed the worlds first welfare dashboard, giving you a unique way of establishing a welfare assessment in real-time. By linking productivity and welfare it is possible for us to support your sustainability commitments.

Proposed changes for November

Heat stress. The need for a heat stress policy and plan has been a requirement for poultry farms since 2017. But it is proposed that, in the event of bird losses because of heat stress, that plan is reviewed.

Lighting levels will need to be evaluated at bird level for every crop, to ensure they align with minimum requirements.

Bulk feed disinfection will become a separate audit point from existing cleaning and disinfection requirements.

It has been proposed that there is a minimum five-day turnaround between poultry flocks. Where this is not possible – for example, because of a factory breakdown – farmers will need to demonstrate what they have done to address the shorter turnaround period.

Multi-age sites will have to give more detail on how they operate, showing how entrances and staff are managed across the farm complex.

Each site will need to nominate a Welfare Officer.

Free-range producers will need to use a slower-growing breed.

5th November 20209th October 2020 by Abigail Pye

OPTIfarm Support

None of us are superhuman.

We all sometimes get tired or overwhelmed by how we feel or when things don’t go to plan and this year has been a particularly challenging one for us all. Farmers are our essential key workers, they keep production going and provide us with food for our tables.

We know that for some it can be a dream to live in a beautiful rural location but it can also be a lonely isolated place and things are not always jolly when working with livestock.

84% of farmers believe mental health is the biggest danger facing the industry according to the Farm Safety Foundation.

Here at OPTIfarm we provide global support 24/7 for farmers and larger poultry businesses by advancing production and welfare in the supply chain.

If you feel like things are getting too much for you and you feel you can’t cope, please ask for help. We are open around the clock if you have any questions or just need a chat.

You can also find some great self-help publications here.

5th November 202029th September 2020 by Abigail Pye

Smart farming – understand more, learn more

In today’s economic climate it might seem a daunting task to implement aspects of smart farming or you may think that the current pandemic has forced your hand, but this can only be a positive that must be embraced.

Data gathering, machine learning and new thinking research are all designed to be used to progress your business, productivity and animal welfare.

Some of the main benefits are;

Reduce risks. The more you know the less of a risk you’ll face.
What happens at farm level and more importantly why?
improve production in every cycle.
Maximum production and bird welfare = maximum profit.

Time to focus on that data, analyse it and use it to create value.

Turning digital data into information, listen to what the information is telling you but more importantly, action it! Nothing changes if we don’t act on information and one of the biggest challenges we face can be actioning it.

We are not waiting for alerts or problems to arise before we make improvements, we looking and checking constantly to prevent issues. Be proactive, go find and go explore. We do this remotely, every day, at a minimum of 16 times a day in, every barn, 24/7.

Optimising and making positive changes for the birds and your business.

Now is the time for a permanent change in mindset.

Mindset and data analytics, together they are about generating profit.

We have discovered 50% of flock variable is down to human influences so these need to be communicated, with the data information, in the smart farming outcomes.

Smart farming for us is about working together to drive your business forward, overcome the challenges, push the boundaries and making the investment in the future.

Where can you start?

Water, temperature and relative humidity. Recording these already? Great you are already on the first step. These 3 things are the basics for us at Optifarm to start you on your journey to a smarter poultry production.

Top Tips:

Record your observations, get them noted down anywhere you can. You are constantly making them so why not record them?

Don’t overwhelm yourself, use the data to confirm your decision making and make improvements. Even small steps add up to be changes.

Establish the basics first, use this to build on. Don’t get carried away with data for data’s sake and not use it.

Support for smarter farming and optimisation

Bridging the knowledge gap between precision livestock farming and the farmer.

Click Here

5th November 20201st September 2020 by Abigail Pye

Introducing the OPTIfarm - AMS

The OPTIfarm area manager support (AMS) has been specifically designed for the larger poultry organisations to integrate in your business and provide support to your technical teams. Advancing production and welfare in the supply chain.

The demand for quality livestock continues to increase and we know our clients are determined to be the best in the production of sustainable, quality livestock.

Just ask how we can make you a great ROI, just for the cost of a coffee.

At the heart of OPTIfarm is a poultry farmer, with passion and drive for the industry.

Dramatic Improvements with Area Manager Support

Our clients are already seeing dramatic improvements in various aspects of farm performance, with the Area Manager Support we will be able to enhance your technical team further, 24/7.

Our service is completely specific to you and your goals.

Whatever your poultry pitfalls are we will deliver practical solutions. We react quickly and positively to any farm issues, leading to a positive effect on performance and welfare.

5th November 202010th August 2020 by Abigail Pye

Poultry Welfare

Real Time Poultry Assessments

Poultry welfare is not just a box-ticking exercise for us. We, along with our clients are doing this because we truly believe it is the right thing to do.

Welfare is a complex topic

Our experienced operators make assessments based on available data along with comments from the farm.

To understand the welfare of the birds OPTIfarm assess animal welfare following the principles of the globally recognised Five Freedoms;

FREEDOM FROM HUNGER AND THIRST
FREEDOM FROM DISCOMFORT
FREEDOM FROM PAIN, INJURY OR DISEASE
FREEDOM TO EXPRESS NORMAL BEHAVIOUR
FREEDOM FROM FEAR AND DISTRESS

Observing bird welfare every 90 minutes 24 hours a day 7 days a week, gives the best possible conditions for the birds.

A Global First Welfare Dashboard

The Welfare Dashboard gives you visibility, traceability, accountability and full control over every aspect of your poultry production.

A key tool for the demand of visibility in todays supply chain production.

5th November 202027th July 2020 by Abigail Pye

Running a large poultry business?

Running a large successful poultry business requires a great deal, however the two that will make you standout is expert industry knowledge and a great team.

Surround yourself with experts in a wide verity of things. Ask for input and feedback from them. Involve them in decisions that will impact them directly and indirectly to foster greater investment in what you’re building, and to make better, more informed decisions together. When you win, we all win.

One of the biggest mistakes you can make is trying to do too much. Don’t try and do everything yourself. No matter your size, there are cost effective and easy accessible ways to get some things off of your plate.

Ask how we can help optimise, advance and sustain your business.