Who we are

We are a team of poultry analysts founded by David Speller, an award-winning Broiler farmer with more than 14 years’ experience.

The OPTIfarm service was initially developed for our own farms but quickly by word of mouth, news of our service and improved results, led to requests to support farms across the world.

We realised there was a need to develop a system to enhance the farmers large investment by utilising existing equipment to its fullest potential.

From our HQ in Chesterfield with the help of our skilled staff, we developed our own Decision Tree Software  and now we help and support our clients across the world.

We improve productivity and welfare while at the same time improving farmers' returns on their investments.

Since 2016, OPTIfarm has been tailoring its service to individual client needs to identify and help overcome challenges on farms.

We tackle issues such as Feed Conversion Ratios, mortality, declining feed and water consumption while optimising environmental conditions.

Watch our video below to see how we help broiler farmers around the world

How we work

We deliver our service using the most suitable means for the client.

This includes everything from mobile phone pictures, videos, telephone calls to in-barn sensors, vet reports, factory kill information, and parent flock data.

OPTIfarm has been able to clearly demonstrate to its clients a tremendous return by having a real-time 24/7 service that is continually helping make changes when needed any time, day or night.

The combination of our expert team and software means we evaluate all the farm information required for our clients.

This enables our team to focus not only on broad whole farm appraisals but also on specific targeted areas requiring improvement.