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24/7 Support & Optimisation Services

The future of smarter farming

Optifarm - for smarter farming

Optimising, sustaining and advancing poultry production & welfare, globally, through innovative 24/7 human and digital assessments

We are a precision support and optimisation service for poultry farmers worldwide. Our system is a globally unique service completely different to anything else available to supply chains. We have developed groundbreaking technology that creates the optimum conditions for broiler chickens with 24/7 remote, real-time monitoring. Our clients around the globe know their livestock is in safe hands.

Increased performance

We can optimise feed, water and climate to provide the best conditions to maintain good health and optimal growth, while preventing outages

Improved welfare

We assess your bird’s welfare over 100 times week, every week. By monitoring natural behaviours through innovative data interpretation and image analysis we give livestock the best possible conditions for a happy healthy life

24/7 observation

24 hours a day, seven days a week, 52 weeks a year - we confidentially observe, monitor and optimise farms. Our team never clocks off - so you can

How we work

OPTIfarm makes real-time recommendations to clients, tailoring its service to help overcome specific challenges on farms.

This can include Feed Conversion Ratios, mortality, declining feed and water consumption or optimising environmental conditions. We deliver our service using pictures, videos, video and voice calls, sensors, Eyenamics technology, vet reports, factory kill information and parent flock data.

We help make changes when they are needed – any time, day or night. Using humans and software combined we evaluate all the farm information required for our clients. This enables our team to focus not only on broad whole farm appraisals but also on specific targeted areas requiring improvement.

Our Team

David Speller
Managing Director

Sean McKeown
Head of Operations

Mick Pearson
Poultry Technical Manager

Yagmur Akgun
Global Sales Executive

Stewart Longden
Senior Monitoring Analyst

Matt Keeling
Senior Monitoring Analyst

Melissa Allen
Senior Monitoring Analyst

Chris Corah
Senior Monitoring Analyst

Albert Kabuye
Senior Monitoring Analyst

Dan Summers
Senior Monitoring Analyst

Dom Walsh
Senior Monitoring Analyst

Chris Cooke
Senior Monitoring Analyst

Sarah Mann
Monitoring Analyst

Ashton Diment
Senior Monitoring Analyst

Ryan Dronfield
Senior Monitoring Analyst

Abigail Pye
Customer Relations Manager and Marketing Officer

Samantha Green
Unit Manager Research and Development

Catherine Woollen
Finance Manager

Tim Stokes
Non Executive Director

Jane Pearson
Human Resources

Sarah Speller
Human Resources

Our services

We are a fully confidential support and observation facility, physically manned 24 hours a day, 7 days a week at our HQ in Chesterfield, UK. We operate globally in many different territories and languages to ensure we meet the needs of our clients wherever they operate.

Globally unique

A 365/24/7 observation and support service focused on maximising feed and water consumption while reducing outages. Due to our knowledge gained through our own successful farming experience, one of the most important services we provide is real-time recommendations.

Investment

OPTIfarm bridges the gap between Precision Livestock Farming and the farmer ensuring the investment in their equipment is fully utilised. We can work with any control systems, standard or bespoke.

Future of farming

Optifarm along with its development partners we are continually working on new innovations, with the core aim of enriching the recommendations given to the farmer. This includes the use of robotics, machine learning, automated image and sound analysis and pioneering client communication techniques.

How our proactive approach can help you improve and achieve your goals

Latest updates

We are a fully confidential support and observation facility, physically manned 24 hours a day, 7 days a week at our HQ in Chesterfield, UK. We operate globally in many different territories and languages to ensure we meet the needs of our clients wherever they operate.

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